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About us

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Xeno

About Xeno

XENO is a brand studio for founders with a clarity problem. The ones who have built something different but haven't figured out how to show it yet.

We help you find it, own it and make it visible.

Joanna Xenofontos building a brand identity system — colour palettes, typography and visual direction by XENO studio

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Our approach

We start with who you are.

Every project starts with strategy. Uncovering your values, your positioning and what makes you different. The identity and everything that follows is built from that foundation.

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Testimonials

In their words.

I’d put off rebranding for ages, but working with Joanna changed everything. The workshop got right to the heart of who we are, and the new identity finally reflects that. Since launching, we’ve seen a real uplift in enquiries turning into clients. Genuinely one of the best decisions we’ve made.

Rob Colbourn

Founder, Believe Digital

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Process

A process you're part of.

Four stages. Collaborative from the start. You're in it the whole way.

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Uncover

We start with strategy. Finding what makes you different, what you've been underselling, what your brand should actually stand for.

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Uncover

We find what you've been too close to see. Your values, your why, the thing you've been underselling or hiding in plain sight.

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Direct

We align on creative direction through stylescapes before anything gets designed. You see where it's heading early.

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Direct

We align on creative direction through stylescapes before anything gets designed. You see where it's heading early.

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Build

With the direction set, we design. Identity, systems, digital, everything built as one coherent whole.

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Build

With direction locked, we design. Identity, systems, digital — built as a coherent whole. Nothing decorative. Every decision counts.

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Deliver

A full brand library. Guidelines, assets, everything you need to launch. You leave knowing what your brand stands for and how to use it.

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Deliver

A full brand library. Guidelines, assets, everything you need to launch. You leave knowing what your brand stands for and how to use it.

I’d put off rebranding for ages, but working with Joanna changed everything. The workshop got right to the heart of who we are, and the new identity finally reflects that. Since launching, we’ve seen a real uplift in enquiries turning into clients. Genuinely one of the best decisions we’ve made.

Rob Colbourn

Founder, Believe Digital

I’d put off rebranding for ages, but working with Joanna changed everything. The workshop got right to the heart of who we are, and the new identity finally reflects that. Since launching, we’ve seen a real uplift in enquiries turning into clients. Genuinely one of the best decisions we’ve made.

Rob Colbourn

Founder, Believe Digital

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Our story

XENO was founded because I spent years hiding what made me different. Turns out that was the only thing worth building on.

Xeno means foreign in Greek. It's in my surname, Xenofontos. I grew up between cultures, never quite fitting anywhere, and spent a long time toning down the parts of me that stood out. They didn't go anywhere. Eventually I stopped trying to smooth them out and started building from them instead. Most founders do exactly the same thing with their brand. That's why I built XENO.

Brand strategy workshop in progress — founder and team mapping brand positioning with XENO studio
Brand identity design review session — XENO studio presenting visual identity concepts to a client

Your brand feels stuck. Let’s figure out why.

A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.

Brand Clarity | 90' mins

£250


one off

Brand Clarity | 90' mins

£250


one off

Your brand feels stuck. Let’s figure out why.

A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.

Your brand feels stuck. Let’s figure out why.

A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.

Brand Clarity | 90' mins

£250


one off