This is Xeno
This is Xeno®
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About
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Featured work
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Services
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Xeno®
(01)
Brand Strategy
Brand Strategy
Before anything gets designed, we figure out who you actually are. Your values, your voice, what you stand for and why. The things you've been underselling are usually the most interesting parts.
Brand Positioning
Values & Personality
Naming & Messaging
Creative Direction
Tone of Voice
Visual Identity
Once we know who you are, we build the visual system around it. Logo, colour, typography, the full brand system. Built to be memorable, recognisable, and coherent as you grow.
Logo Design
Colour & Type
Iconography
Brand Guidelines
Point 5
Digital Design
We translate your brand into its digital expression. The look, the feel, the motion. Bringing it to life online, across your website, social and beyond.
Website Art Direction
Digital Brand Systems
UI Design
Social Media Design
Point 5
Brand Strategy
Before anything gets designed, we figure out who you actually are. Your values, your voice, what you stand for and why. The things you've been underselling are usually the most interesting parts.
Brand Positioning
Values & Personality
Naming & Messaging
Creative Direction
Tone of Voice
Visual Identity
Once we know who you are, we build the visual system around it. Logo, colour, typography, the full brand system. Built to be memorable, recognisable, and coherent as you grow.
Logo Design
Colour & Type
Iconography
Brand Guidelines
Point 5
Digital Design
We translate your brand into its digital expression. The look, the feel, the motion. Bringing it to life online, across your website, social and beyond.
Website Art Direction
Digital Brand Systems
UI Design
Social Media Design
Point 5
Brand Strategy
Before anything gets designed, we figure out who you actually are. Your values, your voice, what you stand for and why. The things you've been underselling are usually the most interesting parts.
Brand Positioning
Values & Personality
Naming & Messaging
Creative Direction
Tone of Voice
Visual Identity
Once we know who you are, we build the visual system around it. Logo, colour, typography, the full brand system. Built to be memorable, recognisable, and coherent as you grow.
Logo Design
Colour & Type
Iconography
Brand Guidelines
Point 5
Digital Design
We translate your brand into its digital expression. The look, the feel, the motion. Bringing it to life online, across your website, social and beyond.
Website Art Direction
Digital Brand Systems
UI Design
Social Media Design
Point 5
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Process
A process you're part of.
Four stages. Collaborative from the start. You're in it the whole way.
01
Uncover
We start with strategy. Finding what makes you different, what you've been underselling, what your brand should actually stand for. Most clients discover things they hadn't put into words before.
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01
Uncover
We start with strategy. Finding what makes you different, what you've been underselling, what your brand should actually stand for. Most clients discover things they hadn't put into words before.
01
Uncover
We start with strategy. Finding what makes you different, what you've been underselling, what your brand should actually stand for. Most clients discover things they hadn't put into words before.
01
02
Direct
Before anything gets designed, we align on creative direction through stylescapes built straight from the strategy. You see where the brand is heading early, so there are no surprises and fewer revisions.
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02
Direct
Before anything gets designed, we align on creative direction through stylescapes built straight from the strategy. You see where the brand is heading early, so there are no surprises and fewer revisions.
02
Direct
Before anything gets designed, we align on creative direction through stylescapes built straight from the strategy. You see where the brand is heading early, so there are no surprises and fewer revisions.
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Build
With the direction set, we design. Identity, systems, digital, everything built as one coherent whole. You're involved at every stage and see the brand coming to life as it happens.
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03
Build
With the direction set, we design. Identity, systems, digital, everything built as one coherent whole. You're involved at every stage and see the brand coming to life as it happens.
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Build
With the direction set, we design. Identity, systems, digital, everything built as one coherent whole. You're involved at every stage and see the brand coming to life as it happens.
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Deliver
A full brand library. Guidelines, assets, everything you need to launch. You leave with a clear north star, knowing what your brand stands for and how to use it. Less time figuring it out, more time building.
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Deliver
A full brand library. Guidelines, assets, everything you need to launch. You leave with a clear north star, knowing what your brand stands for and how to use it. Less time figuring it out, more time building.
04
Deliver
A full brand library. Guidelines, assets, everything you need to launch. You leave with a clear north star, knowing what your brand stands for and how to use it. Less time figuring it out, more time building.
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Why us
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XENO®
We spend time on the stuff underneath first. The identity, the positioning, what makes you worth remembering. Then we make it visible.
Clarity Before Design
We don't start designing until we know who you actually are. Strategy is the foundation everything else is built on.
The Outsider Eye
XENO means foreign and that's the whole point. We see your brand from the outside, without the assumptions that come from being too close. That distance is usually where the interesting stuff is.
The Work Goes Deep
Most briefs sit on the surface. We go underneath, into the why, the things you've been underselling because they felt too obvious or too personal.
No Handoffs
You'll never be passed to someone who wasn't in the room. The person who understands your brand builds it.
05
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Why us
05
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XENO®
We spend time on the stuff underneath first. The identity, the positioning, what makes you worth remembering. Then we make it visible.
Clarity Before Design
We don't start designing until we know who you actually are. Strategy is the foundation everything else is built on.
The Outsider Eye
XENO means foreign and that's the whole point. We see your brand from the outside, without the assumptions that come from being too close. That distance is usually where the interesting stuff is.
Clarity Before Design
We don't start designing until we know who you actually are. Strategy is the foundation everything else is built on.
The Outsider Eye
XENO means foreign and that's the whole point. We see your brand from the outside, without the assumptions that come from being too close. That distance is usually where the interesting stuff is.
The Work Goes Deep
Most briefs sit on the surface. We go underneath, into the why, the things you've been underselling because they felt too obvious or too personal.
No Handoffs
You'll never be passed to someone who wasn't in the room. The person who understands your brand builds it.
The Work Goes Deep
Most briefs sit on the surface. We go underneath, into the why, the things you've been underselling because they felt too obvious or too personal.
No Handoffs
You'll never be passed to someone who wasn't in the room. The person who understands your brand builds it.
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Testimonials
We've worked with clients across the world. Here's what some of them say.
55+
5/5
Trusted by our partners
I’d put off rebranding for ages, but working with Joanna changed everything. The workshop got right to the heart of who we are, and the new identity finally reflects that. Since launching, we’ve seen a real uplift in enquiries turning into clients. Genuinely one of the best decisions we’ve made.
Rob Colbourn
Founder, Believe Digital
01
I’d put off rebranding for ages, but working with Joanna changed everything. The workshop got right to the heart of who we are, and the new identity finally reflects that. Since launching, we’ve seen a real uplift in enquiries turning into clients. Genuinely one of the best decisions we’ve made.
Rob Colbourn
Founder, Believe Digital
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Case study
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2024
Overview
Believe Digital had the energy and the tech but hadn't found a way to show what made them different. Through a full brand strategy workshop we uncovered their core message, built a bold identity around it, and gave them something their team actually believed in.
Believe Digital
"Working with Joanna gave us clarity, confidence and a brand that finally reflects who we are."
Rob Colbourn
CEO of Believe Digital
Award-Winning Rebrand
Recognised with a design award within the first year
Award-Winning Rebrand
Recognised with a design award within the first year
Millions of Views
Organic content hitting millions of views
Millions of Views
Organic content hitting millions of views
New Clients
Prospects citing the brand as why they reached out
New Clients
Prospects citing the brand as why they reached out
Team Buy-In
The team became the brand's loudest advocates
Team Buy-In
The team became the brand's loudest advocates
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Pricing
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Xeno®
Brand Phases
A brand is built in phases. Start with clarity and build from there.
A brand is built in phases. Start with clarity and build from there.
Clarity & Direction
£10,000
$1000
/phase 1
The foundation everything else is built on. We find your story, shape your strategy and set a creative direction so every decision has a reason behind it.
What's included:
Discovery workshop
Brand DNA + positioning
Messaging, tone of voice, values
Story + brand statement + USP
Creative Direction/Stylescapes
Opt: Brand Architecture (Strategy)
Most brands skip this phase. It's often why they struggle to charge what they're worth.
Clarity & Direction
£10,000
$1000
/phase 1
The foundation everything else is built on. We find your story, shape your strategy and set a creative direction so every decision has a reason behind it.
What's included:
Discovery workshop
Brand DNA + positioning
Messaging, tone of voice, values
Story + brand statement + USP
Creative Direction/Stylescapes
Opt: Brand Architecture (Strategy)
Most brands skip this phase. It's often why they struggle to charge what they're worth.
Visual Distinction
£20,000
/phase 2
We translate your strategy into a distinctive, scalable identity built to work consistently across everything you put out.
What's included:
Logo Suite & Usage
Typography & Colour System
Iconography (Custom)
Brand in use / Mockups
Digital Brand Guidelines
Opt: Brand Architecture (Design)
A fully scalable brand system ready to apply across every touchpoint.
Visual Distinction
£20,000
/phase 2
We translate your strategy into a distinctive, scalable identity built to work consistently across everything you put out.
What's included:
Logo Suite & Usage
Typography & Colour System
Iconography (Custom)
Brand in use / Mockups
Digital Brand Guidelines
Opt: Brand Architecture (Design)
A fully scalable brand system ready to apply across every touchpoint.
Digital Expression
£15,000+
/phase 3
We bring your brand into the digital space. Your identity translated into website design, motion, social and everything that moves.
What's included:
Website design
UI Design Direction
Motion direction
3D/animation art direction
Social Media Design
Launch assets & templates
A digital-ready brand world, built as an optional expansion to Phases 1 and 2.
Digital Expression
£15,000+
/phase 3
We bring your brand into the digital space. Your identity translated into website design, motion, social and everything that moves.
What's included:
Website design
UI Design Direction
Motion direction
3D/animation art direction
Social Media Design
Launch assets & templates
A digital-ready brand world, built as an optional expansion to Phases 1 and 2.
Your brand feels stuck. Let’s figure out why.
A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.
Brand Clarity | 90' mins
£250
one off
Brand Clarity | 90' mins
£250
one off
Your brand feels stuck. Let’s figure out why.
A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.
Your brand feels stuck. Let’s figure out why.
A 90-minute session to get under the surface of your brand. Whether you're stuck on direction, messaging, or just not sure where to invest next, we figure it out together. You leave knowing what your brand stands for and what to do next.
Brand Clarity | 90' mins
£250
one off