HUE Design
A brand identity for a London-based product design agency working with the world's leading tech brands — built around one idea: design that shapes emotion.
Year
2020
Client
Hue Design
Type
Visual Identity
Timeline
2.5 Months
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Project goal
HUE are doing world-class product design for brands like Sony and Huawei. Their own brand didn't reflect it.
A London-based strategic product design agency specialising in holistic user experiences for physical and digital products. Talented, deeply creative, working at the highest level — but with a brand that didn't communicate any of that. They needed an identity as considered as the work they produce.
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The outcome
A brand designed to do what HUE's products do — lead with emotion, not just function.
The identity was built around a single idea: design that shapes emotion. The logo hides a smile and an exclamation mark inside the h — system, optimism and the positive surprise their clients always feel. 'We shape emotion through design' became the core message. A brand as considered and human as the products they create.
A brand identity for a London-based product design agency working with the world's leading tech brands — built around one idea: design that shapes emotion.
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Projects
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